Your day shifts before you notice.
Tre-Up is building a system for the moment your focus, energy, or direction starts to change. Pursue turns the context in front of you into one clear next move.
Most days don’t fall apart all at once.
Your focus usually changes gradually. You get distracted more often, simple decisions take longer and the thing you meant to do gets pushed back without you noticing exactly when it happened.
You know what matters.
Your attention starts to drift.
Getting back on track is harder.
Pursue is designed to notice that change earlier and help you decide what to do next.
How Tre-Up works
Seven minutes is all it takes.
Between 13:15 and 13:22 nothing dramatic happens. That is exactly the problem.
13:15/Signals
You pick up your phone. Again.
Messages, mail, back to messages. Nothing feels wrong yet.
13:19/Shift
This morning’s priority is still waiting.
You haven’t decided to drop it. It’s just slipping.
13:22/Pursue
Pursue speaks once.
No alarm, no lecture. One line: what changed, and why it matters now.
13:23/Next move
25 minutes. One thing.
You decide whether to start. Either way, this time you saw it happen.
The engine behind Tre-Up
Pursue notices the shift before it becomes your day.
Drift rarely feels like drift. It feels like one more check, one small reply, a task that can wait. Pursue catches that moment in your focus, energy and screen rhythm, and answers with one next move.
Most tools react after you already feel off. Pursue looks for the earlier moment, when your day is starting to change.
13:15 to 13:22, from the inside
“One quick check, then I’ll start.”
“Why is this so hard today?”
- Pursue
It isn’t you. It’s the afternoon. Make the next step small.
Just you and
one task.
Switching has picked up since lunch. For the next 25 minutes, the rest can wait.
Read the fine print
“We never sell your personal data.”
Read it again. They said personal. That one word is how your data still gets sold.
- 01
Your name comes off.
Strip the name and the data no longer counts as “personal”.
- 02
Your days go into a pool.
Mixed with millions of other people’s, it becomes an “anonymous dataset”.
- 03
The pool is sold. And it isn’t anonymous.
Researchers found 99.98% of Americans could be re-identified in an “anonymous” dataset from 15 details like age, gender and postcode.
Rocher, Hendrickx & de Montjoye, Nature Communications, 2019
Tre-UpWe don’t sell your data.
Not personal. Not anonymous. Not pooled.
Inside Tre-Up, everyone gets a Pursue of their own. What it learns about your days works for you, and nobody else.
Delete your data whenever you want.
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